About
Built for brand builders, by brand builders.
Standpoint was built by The Brand Bullpen to address the gaps in today’s brand environment.
Why it was built
The Brand Bullpen’s clients, small teams, financial firms and startups, all knew LinkedIn mattered for leads and for their brand. They did not have the time, the staff, or the appetite to pay for a quality ghostwriter. So they knew they should post, and they didn’t.
Standpoint was built for that gap: little cost, about ten minutes, and the person’s own ideas and case studies instead of a chatbot’s filler. It was tested first with CEOs, consultants, entrepreneurs and employees across industries.
About The Brand Bullpen
The Brand Bullpen is an AI-powered, human-centered agency. It helps startups, financial firms and high-growth businesses build and run content and brand strategies that generate leads and attention, from content to media coverage and podcast placements, for clients from pre-seed startups to firms with $100M in assets.
John Rich is the founder and CEO of The Brand Bullpen.