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Today’s angle
Most B2B launch emails answer a question nobody at the buyer's company has asked yet.
Your buyers' marketing leads are planning Q1 launches now. The ones that land will be timed to a buyer problem, not a product date.
Source: pr-daily-report.com, Oct 9
The interview
When was the last time you got a launch email and the first line told you why it mattered to you?
Honestly, last month. One out of maybe forty. It opened with "your reps are losing the first call to a spreadsheet" and I read the whole thing.
Those three announcements you rewrote this year. What did the first draft open with, and what did the second one open with?
All three opened with the feature. "Introducing X." The rewrites opened with what the buyer was doing at 9am Monday. One of those got forwarded internally, which the first draft never does.
So your position is that a launch email should open with the buyer's Monday, not the product's Tuesday, or is it narrower than that?
Narrower. If you can't name what the buyer was already doing without you, you don't have a launch yet. You have a date.
The post, in Maya’s words
Maya Okafor
Founder, Northline Communications
One out of maybe forty launch emails last month told me why it mattered in the first line.
It opened with "your reps are losing the first call to a spreadsheet." I read the whole thing.
I rewrote three launch announcements this year. All three first drafts opened with the feature. "Introducing X."
The rewrites opened with what the buyer was doing at 9am on a Monday. One got forwarded internally. The first drafts never do.
If you can't name what the buyer was already doing without you, you don't have a launch yet.
You have a date.
The grade
You sell expertise, so your posts are your pipeline.
Buyers check the person before they check the product.
Stay visible on the subjects you want to be known for.
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Standpoint asks a few questions and builds the post from your answers, with at least half the sentences lifted from what you said.
It only uses what you said. Every claim is checked against your answers.
Every angle is picked because the people you sell to care about it this week.
A real story, a number only you have, a real photo. Each draft is graded on all three.
You read it, tap “Copy and open LinkedIn”, and post it yourself.
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Yes, because all of it is you. Almost every word for every post is lifted from your own answers, spoken or typed. We use AI to help organize your thoughts and post. Standpoint also learns how you write from your public posts and from every edit you make.
No. The writer may only use what you said in the interview and what’s on your confirmed profile. Every claim is checked against your answers, and anything it can’t trace is flagged for you to confirm or cut. Each angle shows its news source.
About ten minutes on a posting day. You pick one of three angles, answer up to four questions out loud or by typing, review the draft and its grade, and post. On Pro, three comment picks take a few minutes more.
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ChatGPT writes from a prompt, so the ideas and phrasing are the AI’s. Standpoint starts from what your buyers are reading this week, interviews you for your opinion and specifics, and builds the post from your answers. It checks every claim against what you said and grades the draft.
Those tools schedule and publish for you, and focus on volume, virality or formatting. Standpoint picks angles for the people you sell to, writes from your own words, and never touches your account. If you need a scheduler or a carousel maker, they’re a better fit.
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From what your buyers are reading this week: industry news and, on Pro, what’s being argued on X. Each morning you get three, chosen for your goal: winning clients, being known for a subject, or your next role. Each one shows its source.
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